youGrow Logo
 

Subscribe

Want to be notified about the latest news and events from youGrow? Well now you can, simply enter your email address below and hit the subscribe button. Whenever we release new products, news or events you will be notified immediately!

Newsletter Subscription Form
Given Name:
Surname:
Email:
Country:
Company:
Website URL:

If you are already in our subscription database and no longer wish to receive our notifications, please visit our unsubscribe page. Thank you.


Latest News/Event

Has even CRM gone Green? You bet!!

Added: Nov 20th 2007, 11:11 PM

The  comments below, are provided by a long standing colleague of mine, David Barratt - one time Chair of the Australian Direct Marketing Association, winner of the Direct Marketing Award in Australia, and the person recognised as instrumental in establishing Australia Post's Direct Marketing Divison - a serious player in the DM world.

I have reproduced his comments below verbatim - they were too good to change.  The most important point to take away from this, is establishing your customers' preferred method of contact.  youGROW can obviously assist.

Enjoy the read!  Do you remember the days when it was a put down  when someone said "They're a bit green"?  How times change!

Dave says: 

Here’s a “heads up” on something that will become a major issue in the months ahead, particularly for retailers. When you have a moment, please read the attached extract from the latest ADMA Update written by good friend, former ADMA Board Member and Editor of Marketing Magazine, Michael Kiely. If you know Michael, he is usually right on the money when it comes to emerging trends and social responsibility.  There’s a bottom line point to his article and, looking at what governments are now legislating against in Europe and the U.S., that point is “Practice response-based marketing communications, response-driven database marketing (including contact preference) and become good at it now.” Already overseas countries are legislating to outlaw all forms of unsolicited paper mail, including unaddressed catalogues. That means, unless someone expressly asks for a catalogue, it will be against the law to deliver it. Governments will use the waste reduction argument as their platform and the issue is likely to be raised in Canberra sometime soon, regardless of who is in power. ADMA Chief Executive, Rob Edwards sums it up, “I suspect we are witnessing the emergence of a new form of capitalism – social capitalism, if you like, where society enjoys the benefits of a market economy, but at the same time abrogates responsibility for welfare to government. This is coming about because we do not have the time or inclination to take responsibility for those things that have been the province of individuals in the past – the ultimate form of outsourcing, you might say. If I am right about this, we can expect more government intervention at both federal and state levels regardless of political persuasion…interesting times indeed.”  Now…I’m not an alarmist. But looking at how quickly the National Do Not Call Register came into being (Less than 2 years), anything is possible. And I’m certainly not against waste reduction et al. I just know that customers will want to give you their contact preferences and we must be ready to take them and manage them right now. If you sell through third parties, the issue is even more urgent.
Click here to read this newsletter

Previous News & Events

Newsletter Name Added View
MYOB Accounting Interface Apr 17th 2007, 02:54 PM View
What do your customers react to most? Letters or emails? Dec 8th 2006, 01:50 PM View
Complimentary Direct Marketing Workshops - SA Only Oct 5th 2006, 10:20 AM View
Database Essentials Sep 8th 2006, 07:59 AM View
So, do your Thank You letters work? Aug 13th 2006, 11:18 AM View
Using Microsoft Outlook for Contact Management Jun 21st 2006, 01:22 PM View
Microsoft's View on using Outlook as a Contact Manager Jun 21st 2006, 01:21 PM View
Words, Your Business & Your Customers Feb 16th 2006, 11:38 AM View
Words and Wine Feb 14th 2006, 12:32 PM View
Drayton Bird Registration Form Feb 14th 2006, 12:27 PM View